Pete Dakin
Pete Dakin
CEO & Co-founder

Pete Dakin is the CEO and co-founder of Promana People, a New Zealand-based digital platform providing individuals, coaches, and organisations with performance and behaviour insights. Their clients are motivated to optimise performance behaviours and resolve performance issues. Promana's solutions have been adopted into other digital platforms too, where they white-label and leverage our assessment and insight tools seamlessly. Previously, Pete led engineering and team transformations across multiple industries. As Digital Technology Director for Metropolis International Group (London), that meant team building, optimising team behaviours, and performance tuning (in addition to owning and delivering on all digital technology needs. As Technical Director at Vivo Miles (London), he managed teams in the UK and Ukraine to deliver a behaviour change system for 25,000 UK schools. And as Lead Engineer at SpecificMedia (London) he gained valuable experience in the behavioural advertising space, developing a deeper understanding of how human behaviour can be modelled. Pete spent about a year as a Technology Consultant at the UK listed company S3, as part of a deep tech initiative to build a stronger recruitment tool chain for its stable of recruiting firms. He'd previously owned and operated WDot Hosting and Management, an end-to-end digital technology consultancy based in New Zealand. He was a major contributor to the America's Cup and Volvo Ocean Race events (Auckland, San Francisco and UK from 1999-2002) where he developed content management technologies used by journalists in that early-internet era. He also engineered virtual team-member profiling tools for fans to see how their behavioural characteristics aligned with big names in the sport of sailing (software that would later evolve into today's Promana People). Talk to Pete if you want to know how you can use technology to improve individual and team performance, organisational behaviours, and outcomes.

Diane Dakin
Diane Dakin
Co-founder

Diane Dakin is a key member of the Promana People team, bringing a wealth of knowledge and expertise in C-suite, transformational, and mindfulness coaching. Her passion for human-centric leadership has been instrumental in shaping the company's ethos and approach. In addition to her coaching qualifications, Diane is also a certified kinesiologist, which has given her a unique insight into the connection between the mind and body. This understanding has enabled her to help individuals and organisations achieve greater balance and alignment in their personal and professional lives. Diane is a strong advocate for personal and professional development, and as such, can often be found running workshops and retreats to help others unlock their full potential. Her passion for helping others achieve their goals is infectious, and she has become a valued mentor and coach to many people over the years. Whether you're looking to develop your leadership skills, improve your performance, or simply find greater balance and alignment in your life, Diane is someone you'll want to connect with. Keep an eye out for her workshops and retreats, as she may be coming to a location near you soon.

Mike Dakin
Mike Dakin
Advisor, originator

He who started it all. After a successful career as a management consultant, change agent and educator, having "productive fun forging many friendships among trade unionists and employers alike", Mike (now retired) takes an active interest in all things Promana.

Our history

Who's been using Promana?